What is a key component of DECA’s ethical framework?

Integrity is a fundamental component of DECA's ethical framework because it emphasizes the importance of honesty, transparency, and ethical behavior in all business practices. In the context of DECA, integrity guides members to make decisions that reflect moral principles and standards, which is essential for building trust among peers, businesses, and the community. Upholding integrity not only shapes individual character but also fosters a positive environment in which cooperative learning and ethical leadership can thrive.

While innovation, teamwork, and competence are important attributes for success in business and leadership, they do not directly represent ethical considerations in the same way that integrity does. Integrity ensures that all actions taken by DECA members are aligned with ethical norms and values, which is critical for fostering a responsible and principled approach to business.