What is the primary focus of the "Entrepreneurship" event in DECA?

The primary focus of the "Entrepreneurship" event in DECA is to evaluate a team's business plan and pitch to a panel of judges. This event emphasizes the development and presentation of a comprehensive business idea or startup concept which includes key elements such as market research, financial projections, marketing strategies, and operational plans. Participants must demonstrate their ability to articulate their vision and how they plan to achieve success in their business initiative.

The evaluative component involves judges who assess not only the viability and creativity of the business plan but also the effectiveness of the team's presentation skills. This aspect is crucial as the ability to convey ideas compellingly can play a significant role in an entrepreneur's success. The focus on team dynamics also allows participants to showcase collaboration and teamwork in the entrepreneurial process, key components in real-world business environments.