Which DECA value focuses on moral principles and ethical behavior?

The value that concentrates on moral principles and ethical behavior is integrity. Integrity within DECA emphasizes the importance of honesty, trustworthiness, and accountability in all actions and decisions. This value encourages members to uphold ethical standards, make principled choices, and act in a way that reflects positively on themselves and the organization. In a competitive environment, demonstrating integrity not only fosters respect from peers but also builds a reputation of reliability and trustworthiness, which are essential qualities in business and personal interactions.

Competence relates to the skills and knowledge needed to perform tasks effectively, innovation focuses on creative thinking and the development of new ideas, and teamwork emphasizes collaboration and the importance of working well with others. While all these values are important in their own right, integrity distinctly highlights the significance of ethical conduct.