Which value emphasizes the importance of skills and knowledge in DECA?

The emphasis on skills and knowledge in DECA aligns perfectly with the value of competence. Competence refers to the ability to effectively perform tasks and apply learned knowledge in real-world situations, which is essential for success in business and marketing environments. This value highlights the necessity for individuals to not only possess information but also to be able to utilize it skillfully to achieve desired outcomes. In the context of DECA, which fosters professional development through competitive events, workshops, and networking opportunities, competence ensures that members are well-prepared and capable of demonstrating their abilities effectively. This foundational skill set is critical for achieving career readiness and advancing in the business world.

Integrity, innovation, and teamwork, while also important values in DECA and business in general, do not directly address the specific focus on skills and knowledge. Integrity pertains to honesty and ethical behavior, innovation relates to creativity and new ideas, and teamwork emphasizes collaboration and working with others, all valuable but distinct concepts that complement rather than define the central focus on competence.